Twitter/X growing or shrinking?

Twitter, now called X under Elon Musk’s ownership, has faced significant turbulence in recent years. Questions remain about whether the platform is growing or shrinking and whether it is financially viable. Since Musk acquired the company in 2022, user numbers and revenue are being scrutinized, with many wondering if the platform can remain a dominant force in social media.

Some reports suggest X has lost millions of users since Musk’s takeover. Advertisers pulled back after he loosened content moderation policies, creating concerns over brand safety. Many users, frustrated with changes such as paid verification and algorithmic shifts, have looked elsewhere. Bluesky, a decentralized social network backed by Twitter co-founder Jack Dorsey, has seen steady growth.

Revenue has also been a challenge. Advertising made up the bulk of Twitter’s income before Musk’s arrival, but major brands cut spending after controversial policy changes. X has attempted to compensate by pushing premium subscriptions, but uptake has been slow. The platform's financial struggles were made worse by Musk’s decision to take on billions in debt to acquire the company.