Super Bowl ‘tweet’ increased Perplexity app installs by 50%
Perplexity saw a 50% increase in app installs after a single Super Bowl tweet, proving the power of social media during major events. The AI-powered search company took advantage of the massive audience by posting a well-timed tweet that captured attention. This surge in downloads highlights how digital marketing strategies can drive engagement without expensive ad campaigns.
The tweet, which played on the excitement of the game, quickly gained traction as users engaged with it and shared it widely. Perplexity’s ability to generate interest without a traditional Super Bowl ad demonstrates how brands can reach millions through organic social media efforts. The spike in downloads reflects how real-time engagement and viral moments can be just as effective as high-budget advertising.
