What is Bluesky?
Bluesky is a new social media app that offers an alternative to platforms like Twitter. Founded by Jack Dorsey, the co-founder of Twitter, Bluesky aims to provide a decentralized and user-controlled social networking experience. As of February 2025, the platform has attracted over 32 million users worldwide.
At first glance, Bluesky's interface closely resembles that of Twitter, featuring short text posts, images, and videos. Despite these similarities, Bluesky distinguishes itself through its underlying technology and user empowerment features. The platform is built on the AT Protocol, an open communication protocol that enables a decentralized network structure. This design allows users greater control over their data and content, promoting transparency and autonomy.
One notable difference between Bluesky and Twitter is the character limit per post. Bluesky allows up to 300 characters, slightly more than Twitter's 280-character limit. Additionally, Bluesky offers customizable feeds, enabling users to select or create algorithms that determine the content they see. This feature fosters a personalized experience, as users can tailor their feeds to align with their interests and preferences.
Bluesky also emphasizes enhanced moderation tools to combat online harassment and toxicity. Users have access to traditional block functions and advanced anti-toxicity features, such as the ability to prevent others from quoting their posts. These tools aim to create a safer and more respectful online environment.
The platform operates as a public benefit corporation, reinvesting profits to further its mission of providing an ethical and user-centric social media experience. Under the leadership of CEO Jay Graber, Bluesky has experienced significant growth, particularly following events that have led users to seek alternatives to traditional platforms. For instance, changes in policies and management at Twitter have prompted users to explore Bluesky as a viable option.
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