How Americans are watching TV in 2024

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Americans in 2024 are shifting how they watch TV, favoring streaming services over traditional cable. While streaming now dominates with platforms like Netflix and Disney+ leading the way, a significant number of people still rely on network and cable TV. This trend reflects changing consumer preferences towards on-demand viewing and diverse programming options, marking a notable departure from the era of cable dominance.

Streaming's rise is reshaping the entertainment landscape, influencing viewing habits across demographics. Viewers appreciate the flexibility to watch shows anytime, anywhere, driven by technological advancements and increased internet connectivity. This shift challenges traditional TV networks to adapt, prompting them to enhance their digital offerings or risk losing viewership. Despite this, network and cable TV remain relevant for many, highlighting the enduring appeal of traditional television consumption.

Source: Visual Capitalist. "How Do Americans Watch TV in 2024?"

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