Jeff Bezos' one-hour rule boosts brainpower, neuroscience supports claim

Jeff Bezos, founder of Amazon, follows a personal strategy called the one-hour rule, where he dedicates one hour daily to learning or reflecting on topics outside his immediate work responsibilities. Neuroscientific research supports this practice, showing that consistent learning and mental stimulation improve cognitive flexibility and problem-solving skills. The key is stepping away from routine tasks to allow the brain to absorb new information and make connections that enhance decision-making.

Bezos uses his one-hour sessions to read books on various subjects, explore innovative ideas, or simply think creatively. This approach, supported by studies on neuroplasticity, strengthens mental agility, allowing him to tackle challenges with a fresh perspective. Experts agree that setting aside dedicated time for self-development can lead to smarter, more innovative thinking in both personal and professional life.

Source: Inc.